Task 3

Task 3

In music video it is very easy to represent a community, gender or race in a bad light or to easily offend. Representation of gender easily becomes an ethical problem in some videos were a female could look to be degraded or seen in a wrong way due the nature of some music videos that include nudity and ect. Religeous Beliefs also become a topic to avoid in music video due to the way you can so easily offend different communities of people, such as with Lady Gaga’s music video to Judas as well as many Marilyn Manson videos. Ethical issue regarding the public opinion can also result in these videos not being aired though there is no legal reason for it not to, such as the banning of Christina Aguilera’s music video for Beautiful.

Other Legal issues with Music video can be copyright issues as well as The Obscene Publications act 1959 seen, as there is a rise in the use of sexual content in modern music video. Though it isn’t often legal action isn’t taken in these cases censorship is used extensively if aired on television or on online accounts where the music can be used where the owner of the account is under the age of 18.

Possible Legal Situation in Music Video Industry:

A lawyer is arguing with an artist due to copyright infringement with the content of the music video and how it needs to be censored for general viewing, the artist is against this.

A possible Ethical Situation in the Music video industry:

A music video contains religious themes showed in an unflattering light and there has been an influx of complaints from those who find the content offensive and the public is calling for some action to be taken. The artist calls it creative freedom, an argument ensues.

        

Task 2 Media Structures

Media Structures and ownership.

International:

Warnerbros: 

Warner Brothers operate on an international level; making films such as Harry Potter that was successful on a worldwide level grossing billions of pounds. They also break out into television, cartoons, and a record label. Though these have been known to cross over such as the film attributes of the company being used to promote and extend income by producing music videos for the bands on their record label as well as producing, and distributing their music. Though the process of recording to releasing the music on their label is a vertical process similarly to their contribution to the film industry, the company it’s self operates on a horizontal structure with many “departments” to the company it’s self. They own the rights to release music, films and television making the company horizontal in this way whilst completely owning the production process of each of these making it equally vertical.

National:

LightEngine:

LIGHTengine operate across the UK producing and distributing music videos for various artists, working on a vertical structure, strictly work only on music video as well as owning the rights to everything produced as the process is done entirely by the company themselves mostly as they operate as a small company and cannot afford to operate horizontally.

Local:

GotGrog:

GotGrog work in and around Crawley locally based they focus mainly on photography but also venture into making music videos for local artists. The Started as a vertical structure due to the nature of their photography based company they did all of the photography them selves, the editing and distribution.  But are now expanding to a horizontal structure by making music videos commercially. By this they are both a horizontal and vertical structure as they film, produce and distribute the videos themselves as well.

• Publishing (novels, books etc.) : Publishing is the design and priniting of novels,books, magazines, comic books using programs such as Quark and Indesign.
• Magazines: In the magazine industry a paticular genre, style or topic is selected for the magazine to be based around and news, gossip, interviews and relative subjects are communicated to the public throught the use of printing these magazines.
• Newspapers: Similarly to magazines news papers are used to communicate with the public containing news and information that they need to hear on a more local, political and factual level, imterviews may be used but the basis of the newspapers is to convey a wide variety of topics.
• Animation: The manipulation of an image or other matireals such as clay can be used to animate. Animation is used in films, adverts, music videos and lots more. It is a lengthy process and is quickly going out of date in mainstream film, but is a steady feature in films and tv shows aimed towards a child audience.
• Film: Film can be used to convey a large variety of subjects but is mostly used for entretainment. It envolves a large crew, equipment, actors, editors, directors and more. Films can cost over millions of pounds with use of "celebrity", locations and props factoring to the budget.
• Television: Television is similar to film in the way that most of the same things are needed but on a lower budget, series are released instead of films, thought they are aired occasionally or on channels such as Film4. But television features something aimed at all audiences such as childrens t.v, international and local news, documentries, dramas, comedies, and the majority of these also have specialized channels now after the change over into digital.
• Web 2.0: The web contains all of the subjects listed here, but online. There are websites for nearly evrything you could think of all managed by domains, some are non profit, some are. There are factual to entertainment websites, but ther has been a massive increase in social networks such as faceboko at twitter.
• Music: Music has been around since the beginning of time but is now easily accessible through the radio, internet (downloading, youtube.) and is featured in films, have their own short films (music videos) are featured in video games and reviewed or talked about in newspapers and magazines.
• Radio: The radio like many other things on this list crosses over into one another, it primarily features, music, news and adverts. But is mainly used for entertainment.
• Video Games: Video games are aimed at younger audiences but have a wind range of people who play them, they are used for entertainment but also can feature music and a basic plot.
• Facilities: This is the rental of equipment used to make all of the above media industries, without the equipment they could not manafacture their products.