Task 2 Media Structures

Media Structures and ownership.

International:

Warnerbros: 

Warner Brothers operate on an international level; making films such as Harry Potter that was successful on a worldwide level grossing billions of pounds. They also break out into television, cartoons, and a record label. Though these have been known to cross over such as the film attributes of the company being used to promote and extend income by producing music videos for the bands on their record label as well as producing, and distributing their music. Though the process of recording to releasing the music on their label is a vertical process similarly to their contribution to the film industry, the company it’s self operates on a horizontal structure with many “departments” to the company it’s self. They own the rights to release music, films and television making the company horizontal in this way whilst completely owning the production process of each of these making it equally vertical.

National:

LightEngine:

LIGHTengine operate across the UK producing and distributing music videos for various artists, working on a vertical structure, strictly work only on music video as well as owning the rights to everything produced as the process is done entirely by the company themselves mostly as they operate as a small company and cannot afford to operate horizontally.

Local:

GotGrog:

GotGrog work in and around Crawley locally based they focus mainly on photography but also venture into making music videos for local artists. The Started as a vertical structure due to the nature of their photography based company they did all of the photography them selves, the editing and distribution.  But are now expanding to a horizontal structure by making music videos commercially. By this they are both a horizontal and vertical structure as they film, produce and distribute the videos themselves as well.